SMARTER BI / PRACTICAL INTELLIGENCE
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Recent thinking
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Can the UK compete for the next wave of AI infrastructure?
Can the UK compete in AI infrastructure? Compare workload needs, location value, electricity costs and delivery evidence across competing markets.
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7 Reasons Digital Publishers Should Use Recommender Systems
How responsible recommendations can improve content discovery, reactivate valuable archives, support editorial strategy, and create measurable reader journeys.
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Semantic IDs: Snapchat’s blueprint for smarter recommendations
How Snap uses semantic IDs to improve ranking and generative retrieval—and what its experience with codebook collapse, collisions, and evaluation teaches other…
TWO PATHS THROUGH THE WORK