SMARTER BI / PRACTICAL INTELLIGENCE
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Independent engineering for website integrations, content and user migrations, and reporting automation. Defined projects, delivered by Pishty.
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Recent thinking
Three briefs. Start anywhere.
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7 Reasons Digital Publishers Should Use Recommender Systems
How responsible recommendations can improve content discovery, reactivate valuable archives, support editorial strategy, and create measurable reader journeys.
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Semantic IDs: Snapchat’s blueprint for smarter recommendations
How Snap uses semantic IDs to improve ranking and generative retrieval—and what its experience with codebook collapse, collisions, and evaluation teaches other…
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Agent Harness Engineering
A practical summary of the ETCLOVG framework—and why execution, tools, context, orchestration, observability, verification, and governance matter as much as the model.
TWO PATHS THROUGH THE WORK